Starbucks Gets Lucky: How The Clover Met Starbucks
Jan 26, 2009
Starbucks, meet Clover. The shiny coffeemaker, at a pricey $11,000 each, wooed Howard Schultz, Starbucks founder. Schultz, dazzled by the beautiful Clover, exclaimed it procured “the best cup of brewed coffee I have ever tasted,” according to Wired.com’s article, “The Coffee Fix: Can the $11,000 Clover Machine Save Starbucks?”.
So, Starbucks bought the company.
The marriage of Clover and Starbucks will hopefully put a much-needed bounce in the Starbucks step. The Clover brews a fresh cup of coffee in less than a minute, and comes equipped with an Ethernet port so users can store their recipes for specific beans. It’s crafted from coffee and stainless steel and can take several hours to assemble, but the wait is worth it.
All eyes on the Clover, sparking much praise and perhaps a hint of jealousy towards Starbucks. But hey, when you’re Starbucks, you can have what, and whomever, you want.